Case Study – 3D Product Model For Memory Foam Mattress
We don’t only do client work in Sketchup we also offer a 3D product modelling service so you can create digital mockup of your product.
We created this 3D rendering of a product box for one of our clients that is in the memory foam mattress business.
A simple 3D box like this looks great and can boost your sales on retail channels by making your product really stand out. Compare the product phtography that the client was using previously to the new improved product images.
Old Product Photography Image
The clients previous image was dull and did not stand out on the page. Since a memory foam mattress is a product that does not photograph well the solution was to create a photograph of the bedroom that will host the mattress.
New 3D Product Photography Image
Also customers don’t realise that a memory foam mattress can be vacuum packed and actually comes in quite a small box. Illustrating the box eases the customer concerns about shipping and helps increase conversion rate.
Visually I think you will agree that the results were impressive, but we are not simply in the business of creating a pretty picture.
We asked the client to provide access to their analyitics so that we could calculate the improvement in conversion rate and return on investment.
Firstly if we look at simple ‘add to cart’ rates went up from 1.3% to 2.5%. This is a massive difference meaning increased sales and profit for out client.
The second thing that we looked at the the product ranking on the Amazon marketplace, since the client sold primarily as a 3rd party selling on amazon.com.
In the weeks that followed the creation of this 3d product model the product ranking shot up the amazon charts which led to more views.
With more eyeball on the product page the return on investment was sizable to say the least!
If you would like i3Dpost to create 3D product images for your business then please get in touch to discuss your specific requirements. We would be delighted to help!
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